Home Resources What Is Rise Up Lending?
Company Info

What Is Rise Up Lending? Complete 2025 Overview

Founded in 2014, Rise Up Lending has funded $2.4B+ in loans for 180,000+ borrowers. Here's everything you need to know.

What Is Rise Up Lending? Company Overview, Products & How It Works
January 2025 · 8 min read · Company Info

The Short Answer

Rise Up Lending is a licensed direct lender offering personal loans, business loans, debt consolidation, home equity loans, education financing, and emergency loans to borrowers across 48 U.S. states. We are not a broker or a marketplace — we fund loans directly.

Founded With a Mission

In 2014, co-founders Elena Vasquez and David Harmon watched good people get turned down by banks that cared only about credit scores. A teacher with a 591 FICO. A veteran rebuilding after deployment. A single parent one bill away from financial collapse.

Rise Up Lending was built to evaluate the whole picture: income, employment stability, loan purpose, and credit history together — not a single number in isolation.

What We Offer

  • Personal Loans: $200–$5,000 at 8.9%–35.99% APR
  • Business Loans: $5,000–$500,000 revenue-based
  • Debt Consolidation: Combine cards into one lower payment
  • Home Equity: 6.5%+ APR, up to 85% LTV
  • Education Loans: No FAFSA required
  • Emergency Loans: Same-day funding from $500

How the Process Works

1. Pre-qualify in 5 minutes (soft pull — no score impact). 2. Review your personalized rate offer. 3. Complete full application with documents. 4. Approval in minutes to hours. 5. Funds deposited next business day.

Key fact: Rise Up Lending is NMLS-licensed in 48 states, BBB A+ accredited, and SOC 2 Type II security certified. Verify our license at nmlsconsumeraccess.org.
Elena Vasquez CFP
Elena Vasquez, CFP®
Chief Lending Officer · Rise Up Lending
15 years in consumer finance. Former VP at Wells Fargo.

Frequently Asked Questions

Is Rise Up Lending a bank? No. We are a licensed direct lender, not a bank. We originate and fund loans directly — no brokers, no marketplaces. This means faster decisions and a single point of contact from application to final payment.

How is Rise Up Lending different from payday lenders? Fundamentally different. Payday lenders charge 400%+ APR, require repayment in 2 weeks, and are designed to trap borrowers in rollover cycles. Rise Up Lending offers APRs from 8.9%–35.99% with terms from 12–84 months and zero rollover fees.

What states does Rise Up Lending operate in? We are licensed in 48 U.S. states. We do not currently offer loans in Iowa or West Virginia. Our NMLS license (#XXXXXXX) can be verified at nmlsconsumeraccess.org.

How does Rise Up Lending make money? We earn interest on loans we originate. We do not sell borrower data or earn referral fees. Our only revenue comes from the loans we fund, which aligns our incentives entirely with borrower success.

Ready to Apply?

Get your personalized rate in 60 seconds. No score impact.

Check My Rate Free →
Apply in 60 Seconds

Get Your Rate Today

Personal loans from $200 to $5,000. Soft credit check only — no impact on your score to check your rate.

Decision in 60 seconds
Funds as fast as same day
Rates from 8.9% APR
No prepayment penalties

🔒 256-bit SSL · Soft inquiry only · BBB A+ · NMLS #XXXXXXX