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Our Story

Lending That Puts People First

Founded in 2014 with a simple belief: everyone deserves a fair shot at financing — not just those with perfect credit.

Our Mission

We started because the system was broken.

In 2014, our founders watched good people get turned away by banks that only looked at one number. A teacher with a 591 credit score. A veteran rebuilding after deployment. A single parent one medical bill away from catastrophe.

Rise Up Lending was built to change that. Ten years later, we've funded $2.4B+ in loans for 180,000+ borrowers across 48 states.

2014
Founded
48
States
$2.4B+
Funded
4.8★
Rating
Rise Up Lending team
Average Verified Rating
4.8★★★★★12,483 reviews
Core Values

What We Believe In

⚖️

Radical Transparency

Every fee, every rate, every term disclosed upfront — before you commit. No surprises. No fine print traps.

🤝

Human First

Every application reviewed by a CFP® or NFCC-certified advisor. Algorithms assist — humans decide.

🌱

Community Impact

1% of revenue funds financial literacy programs in underserved communities. 60,000+ people reached annually.

🔒

Bank-Grade Security

SOC 2 Type II certified. 256-bit SSL encryption. Your data is protected at the highest standard.

Speed Without Sacrifice

Same-day decisions. Next-day funding. Fast doesn't mean careless — it means we've built better systems.

📈

Borrower Success

94% of our borrowers improve their credit score within 12 months of on-time repayment.

Leadership

The People Behind the Loans

Elena Vasquez
CFP® · AFC®
Elena Vasquez
Chief Lending Officer · Co-Founder

15 years consumer lending. Former VP Credit Risk at Wells Fargo. Author of 'Fair Lending in the Algorithm Age' (2022).

David Harmon
20 Yrs Experience
David Harmon
Head of Business Credit · Co-Founder

Former SVP Commercial Lending at JPMorgan Chase. Built Rise Up's revenue-based underwriting model from the ground up.

Sarah Reynolds
NFCC Certified
Sarah Reynolds
Debt Relief Director

NFCC-certified counselor, 11 years. Has guided 4,200+ families through debt consolidation and credit rebuilding programs.

History

10 Years of Rising Up

14
2014 — Founded in Austin, TX

Elena Vasquez and David Harmon launch Rise Up Lending. First 100 loans funded in 90 days.

16
2016 — Business Loans + BBB Accreditation

Expanded to business lending. Received BBB A+ accreditation. Licensed in 28 states. $50M total funded.

19
2019 — $500M Milestone + SOC 2 Certification

Crossed $500M in total loans. Achieved SOC 2 Type II. Launched financial literacy program.

24
2024 — $2.4B Funded · 180K+ Borrowers · 48 States

Named Inc. 5000 fastest-growing financial company. 4.8★ across 12,483 verified reviews.

Our Commitment to Fair Lending

Rise Up Lending was built on a single principle: credit decisions should reflect a borrower's full financial picture, not a single number generated by an algorithm that doesn't know why your score dropped three years ago. Every application is reviewed by a CFP®-certified or NFCC-certified advisor — a real human who can ask questions and make judgments no automated system can replicate.

Since 2014 we have served borrowers across 48 states, funding over $2.4 billion in personal, business, debt consolidation, home equity, education, and emergency loans. Our borrowers average a 47-point credit score improvement within 12 months of on-time repayment, because we report to all three bureaus monthly and our loans are designed to rebuild credit, not trap borrowers in cycles of debt.

Founded2014, Austin TX
NMLS License#XXXXXXX
States Licensed48 of 50
Total Funded$2.4B+
Borrowers Served180,000+
BBB RatingA+
Avg Review Score4.8 / 5 stars
Avg Credit Score Gain+47 pts / 12 mo

Ready to Experience the Difference?

Join 180,000+ borrowers who chose a lender that sees the whole person.

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Personal loans from $200 to $5,000. Soft credit check only — no impact on your score to check your rate.

Decision in 60 seconds
Funds as fast as same day
Rates from 8.9% APR
No prepayment penalties

🔒 256-bit SSL · Soft inquiry only · BBB A+ · NMLS #XXXXXXX